Market dynamics have made it imperative for companies to
assertively adapt for greater customer engagement at every stage of
interaction, while objectively assessing the returns from such marketing
investment. What should they do to deal with it?
Finally, Businesses are realizing the value in business
intelligence & analytics, and increasingly making decisions based on the
facts rather than intuition. Companies have improved customer conversion,
identified what behaviors causes churn and increased revenue by a significant
figure. Customers interact with companies through various touch points such as
social media, call centers, retail stores etc. But there is a gap, in many
companies, Bi & Analytics team can’t
keep up with the requirement and demand from their business colleagues. This will
lead to several problems which are unfortunate to face:
- Making
decisions without the complete data, because internal clients can’t wait.
Most of the times, analytics team don't use the external data like social
media, data captured through mobile applications, census data which leads
to make improper decisions.
- Creating
dashboards using traditional sources, it leads to invest a lot of time of
higher management in just compiling
the data.
- Investing
huge time in doing simple analysis will lead to delay in output with no
result ultimately.
Above challenges raised some key questions like what
companies should do to improve the BI & Analytics practice? What kind of
data they should use to enhance the quality of decision making?
Any potential
solution? - Exploring and visualizing the business growth from new perspectives
BI tools were complex in the past, wherein modern
analysis tools are much simpler to use: meaning the average businessperson can
often access them to conduct their own queries and produce their own reports. But
users need significant technical and analytics expertise, which meant your
average business person needs to partner with someone in BI or IT for any
queries or analysis.
This is particularly easy and the right fit if the application
can be configured as a dashboard,
- · Enabling business users to get a view into the metrics which they want to perform
- · Representing data on world map
- · Representing competitor data
- · Analyzing social media data
- · Target the right set of customers using census data
The requirement of making right decision will lead to a
tectonic shift in the way companies create and consume analytics, and also in
the way they leverage data to navigate business hurdles.
Here’s what Bluestar
Technology Solutions's ability to boast about experimentation and evidence
comes from technological advancements in the form of VizMaster.
VizMaster
simplifies the big data analytics environment into a single application on top
of the powerful Hadoop platform. It is the only end-to-end big data analytics
application for Hadoop designed to make big data simple for everyone, VizMaster combines
self-service data integration, analytics and visualization functionality that
provides the fastest time to insights.
It allows users to perform analytics on large volumes
of data that is stored in the Hadoop Distributed File System. It allows us to
perform basic operations on the data like Filtering, Joining, Grouping, Sorting
etc. and also allows us to create a variety of visualizations based on this
data.
What is your company doing to make faster and accurate
decisions?
